BRANDING
WEBSITE
PRODUCT DESIGN
USER INTERFACE
USER EXPERIENCE
ICONOGRAPHY
What is Mat App?
Mat App is designed for those who do not want to go to the pilates studio and can not go to the studio due to the pandemic.
Mat App is designed for those who do not want to go to the pilates studio and can not go to the studio due to the pandemic.
Problem
The problem is people have daily occupation and it cause not doing their hobbies like doing sport.
The problem is people have daily occupation and it cause not doing their hobbies like doing sport.
Abstract
The pilates studios were closed due to the pandemic and people need to attend pilates course. Research has shown that currently closed studios are being replaced by online classes. This study aims to make a mobile application prototype that can meet the needs of people who need to attend Pilates classes at home.
The pilates studios were closed due to the pandemic and people need to attend pilates course. Research has shown that currently closed studios are being replaced by online classes. This study aims to make a mobile application prototype that can meet the needs of people who need to attend Pilates classes at home.
Personas
Personas
Dirk, 44
Dirk, 44
A white collar, wants to do sport with less effort. Also, he works until late hours and won't find an open pilates studio at late hours.
A white collar, wants to do sport with less effort. Also, he works until late hours and won't find an open pilates studio at late hours.
Alexis, 23
Alexis, 23
A student has to stay at home due to the pandemic, she gets bored at home and gets curious about pilates and start using app.
A student has to stay at home due to the pandemic, she gets bored at home and gets curious about pilates and start using app.
Amy, 32
Amy, 32
A hostess who has been doing regular pilates before. She is always on a business trip.
A hostess who has been doing regular pilates before. She is always on a business trip.
Jason, 29
Jason, 29
A teacher who wants to teach on a Online platform, he joins to the platform, and upload his cv & portfolio to the app.
A teacher who wants to teach on a Online platform, he joins to the platform, and upload his cv & portfolio to the app.
Platform Admin
Platform Admin
Approve and add to the new teacher to the platform.
Approve and add to the new teacher to the platform.
Branding
Branding
Goals
Goals
We will provide face to face online training with teachers and selectable levels to people who want to meet the need for pilates without tools and an any physical studio.
We will provide face to face online training with teachers and selectable levels to people who want to meet the need for pilates without tools and an any physical studio.
Name & Catchwords
Name & Catchwords
MAT
MAT
LIVE PLATES EVERYWHERE
LIVE PLATES EVERYWHERE
BRANDING STORY OF MAT
Competitive Analysis
Competitive Analysis
All apps that are stated below may not be same sector. We evaluted in terms of feature
All apps that are stated below may not be same sector. We evaluted in terms of feature
Mat
Mat
Teacher Select
Teacher Select
Subscription Model
Subscription Model
Mobile App
Mobile App
Website Access
Website Access
View Progress
View Progress
Online Classes
Online Classes
Calendar
Calendar
Cambly
Cambly
Teacher Select
Teacher Select
Subscription Model
Subscription Model
Mobile App
Mobile App
Website Acces
Website Acces
View Progress
View Progress
Online Classes
Online Classes
Calendar
Calendar
Meditopia
Meditopia
Teacher Select
Teacher Select
Subscription Model
Subscription Model
Mobile App
Mobile App
Website Acces
Website Acces
View Progress
View Progress
Online Classes
Online Classes
Calendar
Calendar
Yoopod
Yoopod
Teacher Select
Teacher Select
Subscription Model
Subscription Model
Mobile App
Mobile App
Website Acces
Website Acces
View Progress
View Progress
Online Classes
Online Classes
Calendar
Calendar
Flowchart
Flowchart
5 Persona's Stories
5 Persona's Stories
Dirk, 44
A white collar, wants to do sport with less effort. Also, he works until late hours and won't find an open pilates studio at late hours.
Dirk, 44
A white collar, wants to do sport with less effort. Also, he works until late hours and won't find an open pilates studio at late hours.
Alexis, 23
A student has to stay at home due to the pandemic, she gets bored at home and gets curious about pilates and start using app.
Alexis, 23
A student has to stay at home due to the pandemic, she gets bored at home and gets curious about pilates and start using app.
Jason, 29
A teacher who wants to teach on a Online platform, he joins to the platform, and upload his cv & portfolio to the app.
Jason, 29
A teacher who wants to teach on a Online platform, he joins to the platform, and upload his cv & portfolio to the app.
Wireframes
Wireframes
+72 draft pages to build outline of the idea
+72 draft pages to build outline of the idea
Logotype
Logotype
We need to find an object to associate with pilates. It is important to be short and super reminder of itself to people. We thought “mat” is super clean as if it is proper noun not a word.
We need to find an object to associate with pilates. It is important to be short and super reminder of itself to people. We thought “mat” is super clean as if it is proper noun not a word.
People remember it easily and creating a brand with this name, can have more space to us. When we come back to our brand methaphor, carpet helps to visualize. When you put the carpet on the floor, we get that shape to our brand symbol.
People remember it easily and creating a brand with this name, can have more space to us. When we come back to our brand methaphor, carpet helps to visualize. When you put the carpet on the floor, we get that shape to our brand symbol.
LOGO ANIMATION
Font Family & Colors
Font Family & Colors
Roboto
Roboto
A B C Ç D E F G Ğ H İ I J K L M N O Ö P R S Ş T U Ü V Y Z
a b c ç d e f g ğ h i ı j k l m n o ö p r s ş t u ü v y z
LANDING SCREENS
PRODUCT SCREENS
Schedule a Call
if you are interested in partnership
Schedule a Call
if you are interested in partnership